Beer Brand Messaging Through Type Hierarchy

*Phew* that headline’s a doozy. Let’s loosen our tie a bit here. Almost everything you do is delivering a message and it is up to the receiver to understand what you are conveying. When it comes to a brewery, promoting your brand and beer offerings that message usually shows up on labels, websites, Instagram posts, posters, sell sheets, and much more.

Mistakes Breweries are Making in Branding – Part 4

This will be an ongoing series of posts! Check back for other posts under the same title as new topics come up. I won’t pick on any particular brewery, and I don’t want to be overly negative, but I think starting with what’s wrong can help shed light on what might work better! Part 1 - A logo is not a

Perceived Quality and Expectations

“When people's experience match their expectations, their loyalty increases” (Marty Neumeier - Brand Gap) This quote really resonated with me. I covered many aspects of this idea on a podcast episode of perceived quality. Customer expectations and experiences fall into the same realm as perceived quality, but Neumeier’s idea really ties it to building brand loyalty regardless of any certain perception of

Mistakes Breweries are Making in Branding – Part 3

This will be an ongoing series of posts! Check back for other posts under the same title as new topics come up. I won’t pick on any particular brewery, and I don’t want to be overly negative, but I think starting with what’s wrong can help shed light on what might work better! See part 1 – A logo is not

Mistakes Breweries are Making in Branding – Part 2

This will be an ongoing series of posts! Check back for other posts under the same title as new topics come up. I won’t pick on any particular brewery, and I don’t want to be overly negative, but I think starting with what’s wrong can help shed light on what might work better! See part 1 - A logo is not

Mistakes Breweries are Making in Branding – Part 1

This will be an ongoing series of posts! Check back for other posts under the same title as new topics come up. I won’t pick on any particular brewery, and I don’t want to be overly negative, but I think starting with what’s wrong can help shed light on what might work better! A logo is not a brand Most of the

Free Beer Merchandise - Pin on a Backpack

Stronger Brands through Free Beer Merchandise

I imagine most of us who are passionate about beer have had great memories forged from brewery experiences. Even if you didn’t have an extraordinary experience, I imagine you still have good memories of a brewery you have visited in the past. One of those experiences for me is pinned to my backpack that results in frequent memory recall, plus

Money Saving Tips on Beer Label Printing

Over the years working with breweries of different sizes, saving money on the cost of labels has always been important. Through all of this experience, both in the printing and design of labels, I have been able to better understand ways to save money on beer label printing and in many ways create better branding at the same time. I

Creative Beer Events

Marketing & Branding Through Creative Beer Events

Between the seminars I’ve attended recently at the California Craft Beer Summit and my personal experiences, building a stronger brand and brand awareness by hosting your own beer events is a golden ticket. There’s no doubt that beer events are popular, but today’s beer drinkers are looking for something more unique than your typical beer festival. I’d like to explore

Why I Love Homebrew Con

Homebrew Con 2018 Review

Homebrew Con this year was in my hometown of Portland, Oregon, so I was stoked to be able to hop on the train and check out all the festivities. For those of you that haven’t attended Homebrew Con, or any other similar beer conference, I want to give some insights on what it is like to attend and review some