Craft Brew Creative is backed by over 15 years experience in branding, design, and marketing. Founder, Ryan Wheaton, has a diverse background of work that has culminated in a well rounded package that you’re seeing now. From large format printing, signs, branding, print design, web design, working with startups, to project management and creative direction.
As a creative director, Ryan has managed many projects from concept to execution. Ryan has designed and launched national campaigns with national clients such as NBC Golf Channel, J.M. Smuckers, Tommy Bahama, Caesars Palace, Cirque du Soleil, and more. Working with junior designers, writers, social media teams, and developers, Ryan has played an integral role in managing and directing successful projects.
Your brewery and brand needs a foundation to lead your identity and marketing. Craft Brew Creative can work with you to develop your core brand and strategy.
RESEARCH
BRAND POSITIONING
MESSAGING
Most of the time, the first interaction with your brewery’s brand will be with its visual identity. Making the right connection, communicate your brand, and be distinguished.
LOGO DESIGN
VISUAL DESIGN LANGUAGE
BRAND GUIDELINES
Extend your identity and branding to all of your marketing collateral. Having consistent and on-brand creative work is a must for maintaining a strong brand.
PACKAGING & LABEL DESIGN
WEBSITE DESIGN
PRINT DESIGN
EMAIL MARKETING
TAP HANDLE & POS DESIGN
MARKETING COLLATERAL
Branding Brews is a podcast dedicated to bringing insightful branding information from industry experts. As the host, Ryan brings his knowledge to the show and guides conversations through hour-long episodes focused on specific beer branding and marketing topics. Since it’s conception in May 2017, Branding Brews has hit over 25,000 downloads and each bi-weekly episode reaches over 550 listeners.
In Portland, Oregon, Ryan has been active in the design and beer communities creating, managing, and moderating beer branding events. Here are a few of those events…
Design Week Portland – April 2018
Four designers paired with four breweries each collaborated on a special beer for this event. During the event, attendees sampled the brews and submitted names for each. A winning name was picked for each beer, at which point the designers then had 90 minutes to design a label for that beer, live in front of the audience. Harvey Shepard, founder of Oh Beautiful Beer, was the special guest speaker and presented some label history along with some current design trends.
PDX Beer Week – June 2017
The organizer of PDX Beer Week tapped Ryan to assist in the content and moderation of a yearly branding seminar. Designers and branding experts versed in the beer industry presented a cohesive set of ideas and designs to an engaged audience.
Design Week Portland – April 2017
Ryan assembled a panel of illustrators, marketing professionals, designers, brewery owners, and branding experts like the Brand Manager for Widmer Brothers Brewing. Featured as main headquarters event for Design Week Portland, this event sold out with over 250 in attendance.
In 2017, Ryan worked with Oregon State University to teach a workshop on beer branding and design. As part of a continuing education program, OSU created a week-long course called Craft Brewery Startup Workshop. People from all over come out to Oregon to participate in an interactive workshop and gain insights from professionals covering all aspects of starting up a brewery.
Craft Brew Creative is ready to be on your team in all your brewery adventures. From branding, websites, tap handles, POS, labels and packaging, and marketing collateral we can make sure your brewery brand is at its best.