Who will be drinking your beer? With many of the breweries I have talked to, or worked with, the common answer you here is “Everyone! We want everyone to drink our beers!” I get it, there’s no doubt you want to provide a product and space that everyone can enjoy. However, there are downfalls when it comes to marketing and branding
There’s ~8,000 breweries out there today, and you’re one of them. What’s going to determine your success? Quality of your beer, the types of beer you brew, your location, your customer service and customer interactions, your taproom, your point of differentiation, social media, web presence, your employees, friends and family…the list can go on. Guess what? Every item on that punch list
*Phew* that headline’s a doozy. Let’s loosen our tie a bit here. Almost everything you do is delivering a message and it is up to the receiver to understand what you are conveying. When it comes to a brewery, promoting your brand and beer offerings that message usually shows up on labels, websites, Instagram posts, posters, sell sheets, and much more.
This will be an ongoing series of posts! Check back for other posts under the same title as new topics come up. I won’t pick on any particular brewery, and I don’t want to be overly negative, but I think starting with what’s wrong can help shed light on what might work better! Part 1 - A logo is not a
“When people's experience match their expectations, their loyalty increases” (Marty Neumeier - Brand Gap) This quote really resonated with me. I covered many aspects of this idea on a podcast episode of perceived quality. Customer expectations and experiences fall into the same realm as perceived quality, but Neumeier’s idea really ties it to building brand loyalty regardless of any certain perception of
This will be an ongoing series of posts! Check back for other posts under the same title as new topics come up. I won’t pick on any particular brewery, and I don’t want to be overly negative, but I think starting with what’s wrong can help shed light on what might work better! See part 1 – A logo is not
This will be an ongoing series of posts! Check back for other posts under the same title as new topics come up. I won’t pick on any particular brewery, and I don’t want to be overly negative, but I think starting with what’s wrong can help shed light on what might work better! See part 1 - A logo is not
This will be an ongoing series of posts! Check back for other posts under the same title as new topics come up. I won’t pick on any particular brewery, and I don’t want to be overly negative, but I think starting with what’s wrong can help shed light on what might work better! A logo is not a brand Most of the
I imagine most of us who are passionate about beer have had great memories forged from brewery experiences. Even if you didn’t have an extraordinary experience, I imagine you still have good memories of a brewery you have visited in the past. One of those experiences for me is pinned to my backpack that results in frequent memory recall, plus
Over the years working with breweries of different sizes, saving money on the cost of labels has always been important. Through all of this experience, both in the printing and design of labels, I have been able to better understand ways to save money on beer label printing and in many ways create better branding at the same time. I