Mistakes Breweries are Making in Branding – Part 3

This will be an ongoing series of posts! Check back for other posts under the same title as new topics come up. I won’t pick on any particular brewery, and I don’t want to be overly negative, but I think starting with what’s wrong can help shed light on what might work better! See part 1 – A logo is not

Mistakes Breweries are Making in Branding – Part 2

This will be an ongoing series of posts! Check back for other posts under the same title as new topics come up. I won’t pick on any particular brewery, and I don’t want to be overly negative, but I think starting with what’s wrong can help shed light on what might work better! See part 1 - A logo is not

Mistakes Breweries are Making in Branding – Part 1

This will be an ongoing series of posts! Check back for other posts under the same title as new topics come up. I won’t pick on any particular brewery, and I don’t want to be overly negative, but I think starting with what’s wrong can help shed light on what might work better! A logo is not a brand Most of the

Free Beer Merchandise - Pin on a Backpack

Stronger Brands through Free Beer Merchandise

I imagine most of us who are passionate about beer have had great memories forged from brewery experiences. Even if you didn’t have an extraordinary experience, I imagine you still have good memories of a brewery you have visited in the past. One of those experiences for me is pinned to my backpack that results in frequent memory recall, plus

Money Saving Tips on Beer Label Printing

Over the years working with breweries of different sizes, saving money on the cost of labels has always been important. Through all of this experience, both in the printing and design of labels, I have been able to better understand ways to save money on beer label printing and in many ways create better branding at the same time. I

Creative Beer Events

Marketing & Branding Through Creative Beer Events

Between the seminars I’ve attended recently at the California Craft Beer Summit and my personal experiences, building a stronger brand and brand awareness by hosting your own beer events is a golden ticket. There’s no doubt that beer events are popular, but today’s beer drinkers are looking for something more unique than your typical beer festival. I’d like to explore

Why I Love Homebrew Con

Homebrew Con 2018 Review

Homebrew Con this year was in my hometown of Portland, Oregon, so I was stoked to be able to hop on the train and check out all the festivities. For those of you that haven’t attended Homebrew Con, or any other similar beer conference, I want to give some insights on what it is like to attend and review some

Brewery Media and Brand Kits

Brewery Media and Brand Kits for your Website

Take control of your brewery brand through media and brand kits One area that I see lacking on a lot of brewery websites is easily accessible branding and media kits. I think we all hope that your brewery will be getting press coverage and promoted through other events or partnerships. My bet is that you are, to some extent, being promoted

Metallic beer label

Beer Can Label Materials and Design Ideas

When it comes to designing new labels for your beer can releases, you may not start by considering printing methods and materials that can provide unique effects. I know personally, as a designer, I would head straight to the drawing board and create label designs on my screen that would look great. It wasn’t until I started working closely with