Everyday, the beer market is growing and there are more brands to compete with. Breweries that are passionate about their craft shouldn’t leave anything to chance when it comes to their branding. They know that the quality of their beer needs to be backed up by an image that supports their standards, is authentic, targets the right audience, and builds trust.
Ryan Wheaton, the founder of Craft Brew Creative, has his hands all over the beer branding world. Ryan hosts the Branding Brews Podcast, hosts beer branding events and seminars, and also taught a beer branding workshop for Oregon State University. You can learn more about Ryan’s thought leadership here!
Hiring a professional should help support your business, brand, and become a valued asset to your team. You’re busy and your time is valuable, so working with someone knowledgeable in branding and the beer biz will give you some peace of mind that the process will go smoothly. Craft Brew Creative will be a trusted partner taking care of your projects, so you can focus on your own priorities.
It all starts with a meeting to kick things off. We can schedule a time to chat to get the ball rolling. A phone call or video conference is a great place to start!
If you want to chat about a project, fill out our project inquiry here.
In order to meet your needs, we need to have a deep understanding of where we should start! Each project is unique and requires a varying set of approaches. Craft Brew Creative has a number of practices ready to work through to understand your project better, and also gives us an opportunity to evaluate working together.
After our discovery process, we’ll map out the best approach to take and what our next steps should be!
How is this all going to work? What will I be getting? How do I get to decide on a design? …all great questions.
First, we should have a solid foundation of our next moves from our results in the discovery phase (Nobody wants to be surprised by work that your not happy with or doesn’t fit your needs)
The first round of concepts can be exciting because we’re starting to see your brand come to life. There can be a number of directions and ideas to move forward with and we want to make sure we cover all the bases. With the presentation of your first concepts, we will have a meeting to discuss the strategy and ideas of the first designs.
This will be a highly collaborative process!
With each round of concepts and revisions, we will walk through the best ideas and choose the direction forward until we land on just the right fit. Each round we will walk through a presentation of designs and realistic mockups to see how the designs will look in action!
We’ve made it. We get to see all the collaboration pay off!
Once we’re all signed off, I will assemble a package of design assets and files for your use. That could be a branding package with logo files, colors, and fonts. For other projects that could be connecting with a printer or service provider to make sure we have files set to their specifications and ready for production.
Down the road, we can continue to make sure all your marketing efforts stay on-brand and are executed to their best! Time to shine, baby!
Most of the time, upon final payment for the work completed you will own 100% of the artwork.
“Ryan was able to get a sense of our core brand values and captured the ideas we envisioned. His work gave our wholesalers and area managers confidence in presenting our brands to the trade.”
STEVE MILLER
Anderson Valley Brewing Company
“Working with Ryan has been extremely valuable to our business – an exciting, interactive, collaborative, and fun process. He designed the creative elements of our brand and translated our story into something physical to give our customers. Ryan delivers top notch design skills, a creative work flow, and is attentive to our best interest. We have created a new friendship with someone who is exceedingly knowledgeable and passionate of the craft beer world. We are 100% satisfied with the progress we have made with Ryan, and we feel completely comfortable as we approach our entry to market.”
TYLER LUCAS
Blaker Brewing Company
“Ryan has a great sense of urgency! Quick response time with quality work. We continue to get great feedback from our customers on designs that Ryan has done for us!”
STEPHANIE SANTOLO
Santa Clara Valley Brewing
“Ryan worked directly with the team at Matchwood Brewing Company in developing our brand and style guide. He took the time needed to understand the vision for our look and feel before creating the series of brand assets that would ultimately help us achieve this goal. He introduced a straightforward and results driven creative process. We are extremely happy with our brand and could not have gotten to this point without Ryan’s creativity, technical skills and professional work product. We highly recommend Ryan, his design capabilities and project management skills.”
ANDREA MARCOCCIO
Matchwood Brewing Company
Craft Brew Creative is ready to be on your team in all your brewery adventures. From branding, websites, tap handles, POS, labels and packaging, and marketing collateral we can make sure your brewery brand is at its best.