What’s more exciting than going all in on packaging cans, and releasing four brands at once? I was incredibly stoked to be able to help Immersion Brewing make the jump into canning and to help them develop a can branding system. For the branding, we really wanted to make sure that the Immersion branding was prominent and clear, but left plenty of room for representing Bend, Oregon and each beer’s personality.
The can release went way better than expected and Immersion blew through their first 7,000 cans. The new packaging format proved to be a winner of their existing bottle formats.
May 1, 2019