1623 Brewing Company already had a logo design created, but was in need of developing a brand and visual identity that would extend into packaging, merchandise, sales collateral, tap handles, coasters, and more. Through the branding process, we decided to elevate the concept of travel which directly relates to the concept of 1623. The two owners live in Colorado and Maryland, exactly 1623 miles apart. Elements of postage stamps, postage markings, and leather suitcases were used throughout the branding to reinforce the distance and travel between Colorado and Maryland.
April 30, 2019
Branding, Merchandise, Packaging