Between the seminars I’ve attended recently at the California Craft Beer Summit and my personal experiences, building a stronger brand and brand awareness by hosting your own beer events is a golden ticket. There’s no doubt that beer events are popular, but today’s beer drinkers are looking for something more unique than your typical beer festival. I’d like to explore
Homebrew Con this year was in my hometown of Portland, Oregon, so I was stoked to be able to hop on the train and check out all the festivities. For those of you that haven’t attended Homebrew Con, or any other similar beer conference, I want to give some insights on what it is like to attend and review some
Take control of your brewery brand through media and brand kits One area that I see lacking on a lot of brewery websites is easily accessible branding and media kits. I think we all hope that your brewery will be getting press coverage and promoted through other events or partnerships. My bet is that you are, to some extent, being promoted
When it comes to designing new labels for your beer can releases, you may not start by considering printing methods and materials that can provide unique effects. I know personally, as a designer, I would head straight to the drawing board and create label designs on my screen that would look great. It wasn’t until I started working closely with